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J.P.E.

JPE Fashion, the high street menswear brand we invested in 2019

Avant-garde and bold. A fusion of Chinese & western culture. Combining traditional Chinese elements with cutting-edge popular high street techniques. Advocate a refreshingly confident and casual fashion trend. Allowing more young people around the world to fall in love with Chinese culture. A stylish & high quality men's clothing brand focusing on Joy, Passion & Essential, JPE has quickly become an unique high street menswear brand in Asia.

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Brand Culture

Many young people choose to travel to let their hair down after been stressed out in a busy life. When we travel, we forget about time, place, identity, age, and even gender. Let's get out of the busy and stressed life, and enthusiastically embrace delightful curiosity & contemplation, and observe the images, characters and textures that have gone with the wind.


Just like an emotion, these inspirations lead us step by step to an essential design form. We are constantly pursuing and exploring the undiscovered nature, which is the lifestyle of contemporary young people.


Life is like a trip, and travel is an attitude to life. Adhering to this concept of life, JPE is committed to finding comfortable materials, using modern and cutting-edge original designs, adapting traditional Chinese symbols to express, combining simplistic urban themes, depicting constantly the everyday life, and deeply touching the inner dimension of contemporary young people. Discovering surprises and restoring truth in ordinary life, conveying fun and novelty in culture, JPE has been constantly exploring and persevering, attracting young people with common tastes and ideas, so that this culture phenomenon among the young generations will continue to be loved and passed on.

JPE Fashion

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